USA Pest Control — Citation Building Campaign
Executed an aggressive multi-location citation campaign across 5 US states, lifting local pack rankings and lead volume for a regional pest control operator.
Client
USA Pest Control Co.
Location
Multi-state, USA
Industry
Home Services
Duration
4 months
Results
12
Locations Optimized
250+
Citations Built
+167%
Lead Form Submissions
+340%
Google Reviews
The Challenge
Multi-location service business with weak directory presence and duplicate listings causing ranking suppression in key service areas.
The Approach
- De-duplicated and cleaned 40+ inconsistent existing listings
- Built 250+ industry-specific and geo-targeted citations
- Optimized 12 GBP locations with service area targeting
- Implemented review-request automation for verified customers
- Quarterly health-check audit to maintain citation integrity
Proof of Work
Deliverables & documentation
Citation sheets, submission reports, audit screenshots, and performance tracking documents from this engagement.
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